Investment

No public price list. Honest estimates, within 24 hours.

Engineering work isn't a menu, and a fixed sticker price either over-charges easy projects or under-prices hard ones. Send the brief — we'll return a fixed-hours estimate tailored to what you actually need.

Why no published prices

Real scope never fits a price card.

01

Two “WordPress sites” can be 5× apart in effort

20 pages with a clean Figma and a working template is a different project from 20 pages with broken design specs and a custom plugin requirement. A flat price punishes the simple project to insure against the messy one.

02

You'd spend more calibrating than briefing

Anyone serious comparing quotes wants to know what's included, what's not, who handles QA, what hosting assumes. That conversation is the estimate. Skip the price card, get the conversation.

03

Honest pricing is the real differentiator

If we charged headline rates we'd lose simple projects to cheaper shops and over-price the complex ones. We price every project against the actual work, not against what the market will bear.

How we price

One engagement model: per project, fixed hours.

THE SHAPE
Defined scope, one estimate, one delivery date
A brief (Figma, repo, or written scope) becomes a fixed-hours estimate with a delivery date. We commit to the hours; if the work takes longer than expected because of our misjudgement, we eat the difference. If scope changes mid-flight, we re-estimate in writing before continuing. Works for: agency white-label builds, direct-client projects, single deliverables of any size.
Hour ranges, not prices

What typical projects look like in hours.

The hours below are characteristic of past engagements; your project may be lower or higher. We share these so you can sense-check budget before you brief us — not as a quote.

Template customisation · WP

Branded template applied to a new client

25–120hTypical range

Single-site customisation against an agency's existing template, 15–100 pages, Figma-as-spec, two-stage QA, deploy on the agency's standardised hosting (Kinsta, WP Engine, or equivalent).

  • Page-by-page implementation
  • Per-client overrides only
  • Site Checker pre-handoff
  • Bug-fix window post-handoff
Figma → WordPress · greenfield

Custom theme, no template base

25–170hTypical range

Custom theme built to a Figma, 15–120 pages, ACF / Gutenberg blocks, forms plugin to brief, multilingual if needed. Larger consolidation builds (multi-practice, multi-location) can run higher.

  • Custom theme + reusable blocks
  • Performance-optimised
  • Schema scaffolding to brief
  • Migration if applicable
Custom web app · Laravel

Internal tool or SaaS MVP

200–600hTypical range

Laravel + Livewire + Alpine.js, custom backend, multi-role auth, integrations, dashboards, exports. Postgres or MySQL. Hosted on your VPS or ours.

  • Database design + migrations
  • Multi-role auth + permissions
  • 3rd-party integrations
  • Staging + production deploys
AI / MCP integration

Built on brief, scoped to outcome

on briefNo public cases yet

MCP agents, LLM workflows, and shipping automation — built today on our own infrastructure (3 MCP servers, ~219 tools, AgentGateway). We offer this to clients on brief, not as a pre-priced productised service. No public client cases yet, so no corpus-anchored hour range to publish; we estimate per scope after we've read the brief.

  • Agent architecture + prompting
  • Tool integrations
  • Cost monitoring + caching
  • Fail-mode handling
Server support · monthly retainer

Ongoing infrastructure babysitting, so your team doesn't take the 2 a.m. call

10–40h/mo Scoped to your stack

Monthly retainer, prepaid, sized to the surface we're covering. Tiered response SLAs — from best-effort business-hours up to 24/7 on-call. Specific response times and reporting cadence are agreed per retainer, not pre-packaged. Delivered by our infrastructure team, separate from WordPress engineers. Available standalone or bundled with a build.

  • Coverage
    Stack uptime, deploys, SSL / DNS hygiene, log review
  • Response
    Tiered SLA, agreed per retainer — business-hours through 24/7 on-call
  • Reporting
    Cadence agreed per retainer — from monthly health report to quarterly review
What's included / what isn't

Every estimate covers the same defaults.

+ Always included
+Fixed-hours estimate, written scope
+NDA on request
+Async progress updates — milestones, blockers, on request
+Staging access — agency-provided on WP engagements, we provision it on standalone web-dev builds
+Site Checker pre-handoff QA scan
+Chrome-primary QA + agency-nominated cross-browser checks + mobile / tablet pass
+Sanitised handoff — staging on WP engagements (agency-owned cutover), production deploy on standalone builds
+Bug-fix window for our work post-handoff
+Source code + access on handoff
— Not included by default
—Design / Figma work (we build to spec)
—Content writing or copy translation
—SEO strategy or keyword research
—Hosting fees (passed through at cost)
—3rd-party plugin licenses
—Stock imagery or icon licensing
—Ongoing maintenance (separate plan)
—Marketing / paid-media work
—Client-facing communication (white-label)
Getting an estimate

From brief to a real number, in 24 hours.

No discovery call, no “let's hop on Zoom for an intro chat”. The estimate is async — same as how we work day-to-day.

STEP 01

You send

Figma link, repo, or written scope. Target timeline if you have one. NDA template if you need one signed.

15 min
STEP 02

We review

Read the brief, look at the design, list 3–5 questions that change the estimate materially.

~2 hours
STEP 03

You answer

Reply to the questions async. We don't proceed without enough information to commit to hours.

Your speed
STEP 04

We quote

Fixed-hours number, written scope, delivery date. You decide. Terms agreed before work starts — we're flexible on milestones, deposits, or full upfront depending on the engagement.

Within 24h

Ready to find out the number?

Send the brief. Within 24 hours: NDA if needed, sharp questions, fixed-hours estimate, realistic delivery date. No obligation.

Request an estimate
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