Wellness — Case Studies

One case — a 47-URL multi-location day spa rebuild, see case. The count is low, but the engagement illustrates a distinct WordPress configuration that recurs in the wellness vertical: a visual-first site where the photography carries the primary persuasive load, gift-card and online-booking commerce flows run alongside the informational content, and seasonal promotional campaigns require the content team to update template blocks without engineering involvement.

The WordPress structure for a multi-location spa differs from a single-location service site in ways that matter at template design time. Each location needs its own service menu, its own booking integration endpoint, and its own schema markup — but the visual language and brand voice have to remain consistent across all of them. The parent template carries the brand; location-specific template variants handle the divergence. Gift-card flows in this vertical typically run through a third-party commerce integration rather than WooCommerce — the template has to accommodate that embedded iframe or redirect without creating a jarring break in the site’s visual register.

Seasonal promotions — Valentine’s Day packages, holiday gift-card campaigns, mother’s day specials — mean the content team needs a reliable way to surface time-limited content without touching the underlying template. We handle this through a combination of ACF-driven flexible content blocks and a straightforward editorial workflow the agency can hand to its client: edit the block, set a visibility date, publish. The alternative — hardcoded promotional sections that require developer involvement to update — creates recurring support overhead that neither the agency nor the client wants.

Every case in this bucket was delivered white-label for a US marketing agency partner.

Browse all wellness case studies: /work/wellness/

Curious if your engagement fits this pattern?