Healthcare — Case Studies

Ninety of the 107 case studies in this portfolio sit inside healthcare — dental practices overwhelmingly, with specialty pockets in oral surgery, orthodontics, pediatric dentistry, eye care, vascular medicine, spine surgery, periodontics, and reproductive medicine. That concentration is not accidental. A US marketing agency partner that works with local-business healthcare practices at scale needs a development subcontractor who understands how a dental or specialty clinic website actually functions — not just how it looks.

The work pattern across these ninety cases is primarily rebuild and templated customisation, with a smaller number of new builds for greenfield practices and redesigns when a single page or section needed replacement rather than a full migration. The rebuild pattern dominates because practice websites in this vertical tend to age into technical debt — accumulated page structures from legacy builders, images unoptimised for Core Web Vitals, heading hierarchies that fought the SEO work the agency was doing on the other side of the engagement.

Several structural requirements recur across virtually every healthcare project. Appointment booking integrations — whether NexHealth, Zocdoc, or a custom form chain — require careful placement within the WordPress template so the CTA surface works on mobile without being obscured by sticky navigation. Mobile-first matters here more than in most verticals: practice sites regularly see two to three times more mobile sessions than desktop, and Google’s Mobile-First Indexing means the mobile render is the one that feeds the index. ADA accessibility and WCAG AA compliance appear on almost every brief, partly because of genuine legal exposure and partly because the agency’s own QA gate requires it. Schema markup follows the MedicalBusiness and LocalBusiness vocabularies — the agency’s SEO team drives the structured data strategy, and our role is ensuring the WordPress output is clean enough not to interfere with it.

The scale of engagement in this bucket ranges from modest single-location refreshes to substantial multi-location rebuilds. A 361-page multi-location dental rebuild see case sits at one end of the spectrum — 107 days of coordinated migration work. An 81-page dental rebuild see case at around 22 days represents the more typical full-site engagement. A 134-URL dental rebuild see case with a 44-day turnaround illustrates how a practice with deeper content architecture — service sub-pages, location pages, provider bios — sits between those two.

HIPAA proximity is worth naming clearly: our scope is the public-facing marketing site, not the practice management system or patient portal. We do not host PHI. We build the WordPress layer that sits in the patient trust loop — which is reason enough to be disciplined about privacy policy placement, cookie consent, and form submission handling, even when the brief does not explicitly call for it.

Every case in this bucket was delivered white-label for a US marketing agency partner. The agency’s client saw a finished WordPress site; our name was not in the equation.

Browse all healthcare case studies: /work/healthcare/

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