Multi-vertical — Case Studies

One case — a cross-industry WordPress template library build covering dental and veterinary practices see case. The engagement ran to 170 hours over 30 days and produced seven Figma-to-Elementor templates designed to be deployed across multiple client practices with per-client content overrides rather than per-client design work.

The WordPress architecture for a template library differs from a single-site build in one fundamental way: every structural decision compounds. A layout assumption that works for one client but breaks for another reveals itself at deployment, not at design time — and fixing it across seven templates is seven times the work of catching it in the parent. The library was built with ACF-driven content overrides as the primary customisation surface, so the agency’s team could adapt the template to a new client’s service menu, brand colours, and imagery without modifying the underlying template structure. Shared component patterns — the appointment booking block, the team bio template, the testimonial section — were built once and carried across all seven templates with consistent markup.

The dental and veterinary contexts share enough structural DNA — service pages, team pages, booking integrations, location information — that a unified template library is viable. Where the verticals diverge (species-specific service hierarchies in veterinary; specialty sub-pages in dental), the ACF override surface handles the variation without forking the template. The result is a reusable asset the agency can deploy for onboarding new clients in either vertical with materially less setup time than a from-scratch build would require.

Every case in this bucket was delivered white-label for a US marketing agency partner.

Browse all multi-vertical case studies: /work/multi-vertical/

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