Industry · 6 cases

Legal — Case Studies

Personal injury, workers' comp, and specialty practice firms. Practice-area pages, attorney bios, settlement-aware framing.

What this category covers

Legal engagements, shipped behind a partner agency's brand.

Engagement shape

White-label, agency-internal. No end-client contact. Communication runs through Redmine, the agency's PM tool, or a shared Slack. Our team stays invisible to the brand on the door.

What's in scope

Build, customise, QA, ship. Template customisation against branded systems, Figma-to-Elementor mapping, content placement, multi-round QA loops, hosting handoff. Design and content stay upstream.

What's out

Strategy, design direction, copy. SEO strategy, brand work, content writing — those belong to the agency. Our discipline is execution: turning an approved Figma into a shipped WordPress site without scope drift.

Six legal cases — concentrated in personal injury, with representation from mesothelioma and asbestos litigation, workers’ compensation, and employment law. Legal is a high-stakes vertical for website work: the distance between a well-structured practice-area page and a poorly structured one has direct implications for the agency’s SEO investment, and ABA compliance requirements constrain what can be said on a case-results page in ways that affect content architecture upstream.

The work pattern here is weighted toward rebuild and new build. A 331-URL legal rebuild see case over 149 days — the longest single engagement in this bucket — illustrates the complexity that comes with a mature plaintiff firm that has accumulated content over years: outdated practice-area pages, inconsistent attorney bio structures, case-result pages that needed attorney-state disclaimer retrofits, and a URL tree the agency’s team had built organic authority into and could not afford to flush. A 112-page personal injury build see case delivered in 44 days shows the opposite end — a greenfield structure where we could establish the attorney bio template, the practice-area hierarchy, and the case-results schema from scratch.

Several structural conventions recur across legal projects. Attorney bio pages follow a template that accommodates state bar admissions, practice focus, and a headshot — the template has to be flexible enough for a solo practitioner and a fifteen-attorney firm without diverging into two separate systems. Case-results pages require disclaimer placement that satisfies both the agency’s editorial guidelines and the bar rules of the states where the firm practises — we build the placement logic into the template so the firm cannot accidentally omit the notice when adding new entries. Multi-state jurisdictional notices on landing pages require conditional template blocks rather than hardcoded copy, because the agency often runs targeted campaigns for the same firm across multiple states.

Every case in this bucket was delivered white-label for a US marketing agency partner. The law firm saw a WordPress site; the agency held the relationship.

Browse all legal case studies: /work/legal/


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6 cases

Legal cases, shipped

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